Own Edge
Deep Check

@lucas_builds

200 posts · 4 Aug 2026 to 10 Oct 2026 · 2,105 followers

This is my own Deep Check. Every number is from my account, @lucas_builds, so "your" below means mine. Yours shows your posts.

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Read this first

Posts that ask readers to pick one get 88% more reach than your other posts.

More posts that ask readers to pick one.

368
median impressionsMedian impressions per postThe middle value of your posts, not the average: half of your posts reached more, half reached less. A single viral post cannot inflate it, which is why every comparison in this report uses the median.
3.48
bookmarks per postBookmarks per postBookmarks are the quietest signal on X and the strongest one for usefulness: someone expects to need this again. They are rare, so a handful across a hundred posts is normal, and groups only get compared once there are enough of them to be fair.
2%
of 170 posts at 5× or morePosts at 5× your median or moreYour share of outliers. Reach on X is decided post by post, so a healthy account is not one with a high average but one that produces the occasional post far above its own line. Connect and milestone posts are not counted.
175
per 1k followersImpressions per 1k followersYour median post scaled to follower count, so the number stays comparable as you grow and against accounts of a different size. It says how far beyond your own following a typical post travels.

1.0× is your usual reach at the time.1.0× your usual reachEvery post is measured against the median impressions of the 30 content posts closest to it in time, so a growing account does not make its newest habits look strong. A group at 1.6× has a median post reaching 1.6 times that usual level. Connect and milestone posts are excluded from the baseline, and posts younger than 48 hours are left out while their impressions still grow.

your median, 368166Aug80 posts541Sept62 posts1,337Oct28 posts
Median impressions per month, with the posts behind each. Below, every post is compared with the 30 around it, so this line does not move the groups.

Your 8 findings

+88%

Posts that ask readers to pick onePosts that ask readers to pick oneAsks readers to choose between named options. get 88% more reach.

Creators under 5k: when a post flops in its first hour, do you delete it or leave it up?20 Sept 2026

More posts that ask readers to pick one.

Strong signalStrong signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in twenty is expected to be chance.21 vs. 149 posts
−34%

Posts published on Wednesdays get 34% less reach.

Hold important posts back on Wednesdays.

Strong signalStrong signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in twenty is expected to be chance.30 vs. 140 posts
−91%

Posts about building your productPosts about building your productYour own product or business: building, launching, revenue, pricing, the solo-founder day. collect 91% fewer bookmarks.

Fewer posts about building your product.

Moderate signalModerate signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.35 vs. 135 posts
Show 5 more findingsRanked by evidence, weakest last
+190%

Posts without emojiPosts without emojiNo emoji. collect 190% more bookmarks.

Your product can now reach 1.2 billion ChatGPT users. Zero followers needed. Since DevDay, ChatGPT has a plugin directory and is starting to suggest plugins in the middle of conversations. How to get your product suggested: 1. Ask ChatGPT to do your task first. If it already d5 Oct 2026

More posts without emoji.

Moderate signalModerate signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.139 vs. 31 posts
0

Posts whose first line is longer than 120 charactersPosts whose first line is longer than 120 charactersFirst line longer than 120 characters. got 0 bookmarks in 21 posts.

Moderate signalModerate signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.21 vs. 149 posts
−42%

Posts of two or three linesPosts of two or three linesTwo or three lines of text. collect 42% fewer bookmarks.

Moderate signalModerate signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.100 vs. 70 posts
+82%

Posts that open by addressing someonePosts that open by addressing someoneThe first line speaks to a named group, person or company: "Builders:", "Hey founders". get 82% more replies.

Creators under 5k: when a post flops in its first hour, do you delete it or leave it up?20 Sept 2026
Moderate signalModerate signalWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.15 vs. 155 posts

We ran 180 comparisons on your posts and threw away 173.

Every faded dot looked like a pattern, but could have been chance. 7 hold up. Nobody pads a report to look busy.

0.25×0.5×your median2×4×10.10.010.001rarely chanceoften chancehow-to or resource · reach +4% · chance alone made a gap this size 93% of the timehow-to or resource · replies −33% · chance alone made a gap this size 34% of the timehow-to or resource · bookmarks −85% · chance alone made a gap this size 0.4% of the timeown numbers · reach +31% · chance alone made a gap this size 21% of the timeown numbers · replies +2% · chance alone made a gap this size 23% of the timeown numbers · bookmarks −94% · chance alone made a gap this size 63% of the timeopinion · reach +9% · chance alone made a gap this size 64% of the timeopinion · replies −8% · chance alone made a gap this size 24% of the timeopinion · bookmarks −94% · chance alone made a gap this size 83% of the timeown finding · reach −21% · chance alone made a gap this size 4% of the timeown finding · replies −30% · chance alone made a gap this size 17% of the timeown finding · bookmarks −94% · chance alone made a gap this size 57% of the timequestion · reach +20% · chance alone made a gap this size 2% of the timequestion · replies +3% · chance alone made a gap this size 0.8% of the timequestion · bookmarks −92% · chance alone made a gap this size 65% of the timeClaude and Anthropic · reach +6% · chance alone made a gap this size 86% of the timeClaude and Anthropic · replies −15% · chance alone made a gap this size 88% of the timeClaude and Anthropic · bookmarks −95% · chance alone made a gap this size 41% of the timebuilding with AI · reach +6% · chance alone made a gap this size 76% of the timebuilding with AI · replies +5% · chance alone made a gap this size 5% of the timebuilding with AI · bookmarks −90% · chance alone made a gap this size 18% of the timebuilding your product · reach −10% · chance alone made a gap this size 19% of the timebuilding your product · replies −45% · chance alone made a gap this size 0.2% of the timegrowing on X · reach +11% · chance alone made a gap this size 13% of the timegrowing on X · replies −6% · chance alone made a gap this size 3% of the timegrowing on X · bookmarks −89% · chance alone made a gap this size 0.7% of the timenone · reach +5% · chance alone made a gap this size 33% of the timenone · replies −11% · chance alone made a gap this size 12% of the timenone · bookmarks −94% · chance alone made a gap this size 17% of the timeown number · reach +6% · chance alone made a gap this size 86% of the timeown number · replies −14% · chance alone made a gap this size 78% of the timeown number · bookmarks −92% · chance alone made a gap this size 61% of the timeapplicable list · reach −4% · chance alone made a gap this size 71% of the timeapplicable list · replies −49% · chance alone made a gap this size 14% of the timeapplicable list · bookmarks −86% · chance alone made a gap this size 0.6% of the timeaddresses someone · reach +93% · chance alone made a gap this size 0.4% of the timeaddresses someone · bookmarks −92% · chance alone made a gap this size 100% of the timeclaim · reach −6% · chance alone made a gap this size 25% of the timeclaim · replies −19% · chance alone made a gap this size 88% of the timeclaim · bookmarks −93% · chance alone made a gap this size 88% of the timenumber · reach −13% · chance alone made a gap this size 38% of the timenumber · replies −31% · chance alone made a gap this size 38% of the timenumber · bookmarks −90% · chance alone made a gap this size 49% of the timequestion · reach +6% · chance alone made a gap this size 60% of the timequestion · replies −5% · chance alone made a gap this size 29% of the timequestion · bookmarks −90% · chance alone made a gap this size 13% of the timesomething you did · reach +33% · chance alone made a gap this size 16% of the timesomething you did · replies −21% · chance alone made a gap this size 86% of the timesomething you did · bookmarks −95% · chance alone made a gap this size 59% of the timeup to 60 chars · reach +6% · chance alone made a gap this size 45% of the timeup to 60 chars · replies −11% · chance alone made a gap this size 24% of the timeup to 60 chars · bookmarks −93% · chance alone made a gap this size 85% of the time61 to 120 chars · reach −2% · chance alone made a gap this size 60% of the time61 to 120 chars · replies −24% · chance alone made a gap this size 29% of the time61 to 120 chars · bookmarks −91% · chance alone made a gap this size 9% of the timeover 120 chars · reach −4% · chance alone made a gap this size 67% of the timeover 120 chars · replies −19% · chance alone made a gap this size 85% of the timeover 120 chars · bookmarks −100% · chance alone made a gap this size 1.0% of the time0-100 chars · reach +13% · chance alone made a gap this size 20% of the time0-100 chars · replies +6% · chance alone made a gap this size 3% of the time0-100 chars · bookmarks −94% · chance alone made a gap this size 61% of the time101-200 chars · reach +10% · chance alone made a gap this size 18% of the time101-200 chars · replies −13% · chance alone made a gap this size 80% of the time101-200 chars · bookmarks −94% · chance alone made a gap this size 33% of the time201-280 chars · reach −12% · chance alone made a gap this size 6% of the time201-280 chars · replies −34% · chance alone made a gap this size 13% of the time201-280 chars · bookmarks −94% · chance alone made a gap this size 58% of the timeover 280 chars · reach −8% · chance alone made a gap this size 33% of the timeover 280 chars · replies −24% · chance alone made a gap this size 39% of the timeover 280 chars · bookmarks −89% · chance alone made a gap this size 2% of the timeone-liner · reach +4% · chance alone made a gap this size 95% of the timeone-liner · replies −11% · chance alone made a gap this size 70% of the timeone-liner · bookmarks −89% · chance alone made a gap this size 14% of the time2 to 3 lines · reach +7% · chance alone made a gap this size 21% of the time2 to 3 lines · replies −13% · chance alone made a gap this size 36% of the time4 or more lines · reach −11% · chance alone made a gap this size 9% of the time4 or more lines · replies −28% · chance alone made a gap this size 14% of the time4 or more lines · bookmarks −90% · chance alone made a gap this size 6% of the timenone · reach −9% · chance alone made a gap this size 20% of the timenone · replies −34% · chance alone made a gap this size 3% of the timenone · bookmarks −93% · chance alone made a gap this size 70% of the timeone · reach +7% · chance alone made a gap this size 9% of the timeone · replies −9% · chance alone made a gap this size 0.6% of the timeone · bookmarks −93% · chance alone made a gap this size 45% of the timetwo or more · reach −16% · chance alone made a gap this size 33% of the timetwo or more · replies −34% · chance alone made a gap this size 33% of the timetwo or more · bookmarks −90% · chance alone made a gap this size 48% of the timenone · reach +4% · chance alone made a gap this size 42% of the timenone · replies −16% · chance alone made a gap this size 19% of the time1 to 2 · reach −3% · chance alone made a gap this size 65% of the time1 to 2 · replies −25% · chance alone made a gap this size 30% of the time1 to 2 · bookmarks −96% · chance alone made a gap this size 23% of the time3 or more · reach −6% · chance alone made a gap this size 69% of the time3 or more · replies −15% · chance alone made a gap this size 100% of the time3 or more · bookmarks −100% · chance alone made a gap this size 12% of the timeexpert · reach −18% · chance alone made a gap this size 2% of the timeexpert · replies −30% · chance alone made a gap this size 12% of the timeexpert · bookmarks −91% · chance alone made a gap this size 18% of the timeplain · replies −11% · chance alone made a gap this size 6% of the timeplain · bookmarks −94% · chance alone made a gap this size 18% of the timeyes · reach −22% · chance alone made a gap this size 7% of the timeyes · replies −40% · chance alone made a gap this size 17% of the timeyes · bookmarks −87% · chance alone made a gap this size 1% of the timeno · reach +6% · chance alone made a gap this size 7% of the timeno · replies −14% · chance alone made a gap this size 17% of the timeno · bookmarks −94% · chance alone made a gap this size 1% of the timenone · reach +6% · chance alone made a gap this size 7% of the timenone · replies −14% · chance alone made a gap this size 17% of the timenone · bookmarks −94% · chance alone made a gap this size 1% of the timeunknown · reach −22% · chance alone made a gap this size 7% of the timeunknown · replies −40% · chance alone made a gap this size 17% of the timeunknown · bookmarks −87% · chance alone made a gap this size 1% of the timea named group · reach +33% · chance alone made a gap this size 9% of the timea named group · replies +14% · chance alone made a gap this size 3% of the timea named group · bookmarks −93% · chance alone made a gap this size 100% of the timenobody by name · reach +1% · chance alone made a gap this size 9% of the timenobody by name · replies −22% · chance alone made a gap this size 3% of the timenobody by name · bookmarks −93% · chance alone made a gap this size 100% of the timeno ask · reach +10% · chance alone made a gap this size 53% of the timeno ask · replies −34% · chance alone made a gap this size 12% of the timeno ask · bookmarks −88% · chance alone made a gap this size 0.4% of the timeopen question · reach +1% · chance alone made a gap this size 51% of the timeopen question · replies −15% · chance alone made a gap this size 36% of the timeopen question · bookmarks −93% · chance alone made a gap this size 100% of the timepick one · replies +17% · chance alone made a gap this size 1% of the timepick one · bookmarks −96% · chance alone made a gap this size 33% of the timeshare yours · reach −10% · chance alone made a gap this size 47% of the timeshare yours · replies −43% · chance alone made a gap this size 4% of the timeshare yours · bookmarks −100% · chance alone made a gap this size 7% of the timeyes · reach +1% · chance alone made a gap this size 91% of the timeyes · replies −13% · chance alone made a gap this size 8% of the timeyes · bookmarks −94% · chance alone made a gap this size 0.6% of the timeno · reach +4% · chance alone made a gap this size 90% of the timeno · replies −37% · chance alone made a gap this size 8% of the timeno · bookmarks −88% · chance alone made a gap this size 0.6% of the time08:00 to 12:00 · reach +12% · chance alone made a gap this size 55% of the time08:00 to 12:00 · replies −7% · chance alone made a gap this size 90% of the time08:00 to 12:00 · bookmarks −95% · chance alone made a gap this size 56% of the time12:00 to 16:00 · reach +7% · chance alone made a gap this size 22% of the time12:00 to 16:00 · replies −12% · chance alone made a gap this size 29% of the time12:00 to 16:00 · bookmarks −92% · chance alone made a gap this size 30% of the time16:00 to 20:00 · reach +1% · chance alone made a gap this size 97% of the time16:00 to 20:00 · replies −19% · chance alone made a gap this size 100% of the time16:00 to 20:00 · bookmarks −93% · chance alone made a gap this size 87% of the timeMondays · reach −13% · chance alone made a gap this size 27% of the timeMondays · replies −22% · chance alone made a gap this size 59% of the timeMondays · bookmarks −93% · chance alone made a gap this size 84% of the timeTuesdays · reach +8% · chance alone made a gap this size 62% of the timeTuesdays · replies −3% · chance alone made a gap this size 21% of the timeTuesdays · bookmarks −96% · chance alone made a gap this size 24% of the timeWednesdays · replies −35% · chance alone made a gap this size 7% of the timeWednesdays · bookmarks −95% · chance alone made a gap this size 27% of the timeThursdays · reach +14% · chance alone made a gap this size 40% of the timeThursdays · replies −9% · chance alone made a gap this size 37% of the timeThursdays · bookmarks −90% · chance alone made a gap this size 24% of the timeFridays · reach +6% · chance alone made a gap this size 78% of the timeFridays · replies −22% · chance alone made a gap this size 63% of the timeFridays · bookmarks −89% · chance alone made a gap this size 12% of the timeSaturdays · reach +13% · chance alone made a gap this size 38% of the timeSaturdays · replies −16% · chance alone made a gap this size 99% of the timeSaturdays · bookmarks −91% · chance alone made a gap this size 52% of the timeSundays · reach +5% · chance alone made a gap this size 88% of the timeSundays · replies −9% · chance alone made a gap this size 42% of the timeSundays · bookmarks −96% · chance alone made a gap this size 24% of the time<4h · reach −5% · chance alone made a gap this size 12% of the time<4h · replies −27% · chance alone made a gap this size 11% of the time<4h · bookmarks −94% · chance alone made a gap this size 13% of the time4-12h · reach +4% · chance alone made a gap this size 89% of the time4-12h · replies −9% · chance alone made a gap this size 68% of the time4-12h · bookmarks −92% · chance alone made a gap this size 72% of the time12-24h · reach +14% · chance alone made a gap this size 14% of the time12-24h · replies −4% · chance alone made a gap this size 20% of the time12-24h · bookmarks −90% · chance alone made a gap this size 20% of the timebuilding your product · bookmarks −99% · chance alone made a gap this size 0.2% of the timeaddresses someone · replies +40% · chance alone made a gap this size 0.3% of the time2 to 3 lines · bookmarks −95% · chance alone made a gap this size 3% of the timenone · bookmarks −92% · chance alone made a gap this size 4% of the timeplain · reach +6% · chance alone made a gap this size 0.4% of the timepick one · reach +80% · chance alone made a gap this size 0.1% of the timeWednesdays · reach −29% · chance alone made a gap this size 0.1% of the time1234567
  • +88%posts that ask readers to pick one
  • +190%posts without emoji
  • +82%posts that open by addressing someone
  • +38%plain-toned posts
  • −34%posts published on Wednesdays
  • −91%posts about building your product
  • −42%posts of two or three lines

One dot is one group of your posts on one metric: violet above your usual, red below, and the lower it sits the rarer that gap was by chance. Groups under 8 posts are never compared.

What you post

Post type

5 groupshow-to or resource+143% bookmarks
GroupPostsMedian reach vs. your usualBookmarksReplies / postSignal
own numbersown numbersYour own numbers as a status or recap: followers, impressions, revenue, users.141.3×312.0—
questionquestionThe post is, at its core, a question to your readers.581.2×2213.9moderate reach
opinionopinionA claim or opinion about a concrete subject, without something from your own work as evidence.271.1×52825.1—
how-to or resourcehow-to or resourceGives readers a step, prompt, command or rule they can apply right away.151.0×257.6moderate bookmarks
own findingown findingSomething from your own work, a test, a measurement or a bug, and what it showed.340.8×116.2—

Topic cluster

4 groupsbuilding your product−91% bookmarks
GroupPostsMedian reach vs. your usualBookmarksReplies / postSignal
growing on Xgrowing on XX itself and your reach on it: the algorithm, followers, posting tactics, Premium.571.1×3113.2moderate bookmarks
Claude and AnthropicClaude and AnthropicAnthropic's products: Claude and Claude Code.221.1×510.1—
building with AIbuilding with AIHow to build with AI: agents, context and memory, verification, workflows, prompts.321.1×2014.3moderate replies
building your productbuilding your productYour own product or business: building, launching, revenue, pricing, the solo-founder day.350.9×22.5moderate bookmarks

What the post is built around

3 groupsapplicable list+123% bookmarks
GroupPostsMedian reach vs. your usualBookmarksReplies / postSignal
own numberown numberBuilt around a number you measured and report.461.1×1811.5—
nonenoneThe post is not built around a number, code, an applicable list or a quote.1031.0×54913.9—
applicable listapplicable listContains at least two points a reader can apply: steps, rules, tools.141.0×255.8moderate bookmarks

Where your replies land

By size of the account you replied to

GroupRepliesMedian viewsTop 10% from
under 1k followers41618
1k to 10k141545

By how fast you replied

GroupRepliesMedian viewsTop 10% from
within 30 min111838
30 min to 2 h14848
2 h to 12 h41415
after 12 h2914

Answer rate by closing question

GroupRepliesAnswered
ends with a question3474%
no closing question10059%

Answer rate by length

GroupRepliesAnswered
under 120 chars10358%
120 to 200 chars2471%
over 200 chars7100%

Answer rate by size of the account you replied to

GroupRepliesAnswered
under 1k followers4100%
1k to 10k1486%

Around your posts

What you did before and after each post, from your replies we read since 8 Oct 2026 (7 posts with all replies around them). Medians, not a test against chance; read them as a pointer.

  1. Make your first post of the day the one that matters most.Your first post of a day reaches a median of 541 impressions (64 posts), against 364 for the later ones (136 posts).

Active 30 minutes before

Posts with at least 3 of your replies in the 30 minutes before them.

Not enough posts on both sides yet (3 and 4; 5 each needed).

There in the first hour

Posts where you answered in your own thread within 60 minutes.

Not enough posts on both sides yet (5 and 2; 5 each needed).

Days with many replies

Posts on days with at least 67 of your own replies, against the other days. On a posting day you write a median of 67 replies (2 days).

Not enough posts on both sides yet (4 and 1; 5 each needed).

First post of the day

Your first post of a day against your second and later ones.

1.5× the impressions: median 541 first (64 posts), 364 later (136 posts).

What your account posts

Most of it is about growing on X, 34% of your posts · 3 groups stand out among your best posts
  • 34%question
  • 20%own finding
  • 16%opinion
  • 9%how-to or resource
  • 8%own numbers
  • 13%rarer types

34% about growing on X15% network posts: greetings, milestones, connect

  • Posts that open by addressing someone: 4 of your 17 best posts, 2.7× as often as across all your posts.
  • Posts that ask readers to pick one: 5 of your 17 best posts, 2.4× as often as across all your posts.
  • Posts that open with a question: 5 of your 17 best posts, 2.3× as often as across all your posts.

Your best posts are the top 17 by reach relative to the posts around them. Network posts stay out of the baseline and out of the tables.

Your best and weakest posts

Your top 5 and weakest 2 by reach against your usual, and why
Top 5
opinionopinionA claim or opinion about a concrete subject, without something from your own work as evidence.9 Oct 2026 · Open on X
How the fuck is Anthropic suddenly this far ahead of OpenAI? 😂
684×your usual reach859,309 impressions521 bookmarks383 replies
Why it worked

'Suddenly this far ahead of OpenAI' names two sides in a rivalry X users already argue about, drawing replies from both camps, and each reply counts 5 against 0.5 for a like in X's ranking. The Anthropic versus OpenAI topic also reaches non-followers who recently engaged with similar posts, extending distribution beyond your audience.

  • +Takes a side people already argue aboutTakes a side people already argue aboutA side in a rivalry readers already argue about (two companies, two tools, two camps) draws replies from both camps, and X's open-sourced ranking code weighs a reply at 5.
  • +A topic many people engage with right nowA topic many people engage with right nowIn X's open-sourced ranking code, people who do not follow you see a post only when they recently engaged with similar posts, so a topic many people talk about has the most such readers.
questionquestionThe post is, at its core, a question to your readers.20 Sept 2026 · Open on X
Creators under 5k: when a post flops in its first hour, do you delete it or leave it up?
6.7×your usual reach2,840 impressions0 bookmarks50 replies
Why it worked

'Delete it or leave it up' offers two options any creator answers in one word, and X's ranking code weighs each reply at 5 against 0.5 for a like. Your opening 'Creators under 5k' tells those readers the post is directly for them, making them more likely to stop and reply.

  • +A choice anyone can answer in one wordA choice anyone can answer in one wordA choice between named options costs a reader one word to answer, so more readers reply.
  • +Names the readers it is forNames the readers it is forA post that addresses a group by role (builders, founders, creators under 5k) tells those readers it is about them.
In your own posts
  • 1.9×Posts that ask readers to pick one · 21 posts · clearclearWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in twenty is expected to be chance.
  • 2.0×Posts that open by addressing someone · 15 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
  • 1.4×Plain-toned posts · 117 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
questionquestionThe post is, at its core, a question to your readers.10 Oct 2026 · Open on X
If AI writes all your code, are you still a developer or just a manager?
5.4×your usual reach6,749 impressions2 bookmarks75 replies
Why it worked

'Developer or just a manager' gives readers two labels to pick from in one word, and X's ranking code weighs each reply at 5 against 0.5 for a like. The premise that AI writes your code taps a widely-followed debate, so the post tends to reach non-followers who recently engaged with similar posts.

  • +A choice anyone can answer in one wordA choice anyone can answer in one wordA choice between named options costs a reader one word to answer, so more readers reply.
  • +A topic many people engage with right nowA topic many people engage with right nowIn X's open-sourced ranking code, people who do not follow you see a post only when they recently engaged with similar posts, so a topic many people talk about has the most such readers.
In your own posts
  • 1.4×Plain-toned posts · 117 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
  • 1.3×Question posts · 58 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
own numbersown numbersYour own numbers as a status or recap: followers, impressions, revenue, users.28 Aug 2026 · Open on X
980 of you now 🎉 five weeks ago i was gaining 45 followers a week. yesterday alone: 40. nothing changed except i kept posting and replying to everyone. thank you. Can we get to 1k today? 🤗
3.7×your usual reach948 impressions0 bookmarks25 replies
Why it worked

'Can we get to 1k today' asks a question that collects replies, the action X's ranking code weighs at 5 against 0.5 for a like. Posts about your own follower count tend to reach non-followers only when they recently engaged with similar posts, and few strangers engage with another account's milestone.

  • +Gives readers something to answerGives readers something to answerX's open-sourced ranking code weighs a reply at 5 and a like at 0.5, so a post that asks for an answer collects the action that counts most. More replies in 9 of 13 accounts in our research.
  • −A topic few strangers engage withA topic few strangers engage withIn X's open-sourced ranking code, people who do not follow you see a post only after engaging with similar posts; your own product or day has few such readers outside your followers.
In your own posts
  • 1.4×Plain-toned posts · 117 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
questionquestionThe post is, at its core, a question to your readers.13 Sept 2026 · Open on X
Creators under 5k on X: do you post on days you can't stay to answer the replies, or do you skip the day?
3.3×your usual reach1,264 impressions0 bookmarks21 replies
Why it worked

'Or do you skip the day' closes a question with two options any reader answers in one word, and X's ranking code weighs each reply at 5 against 0.5 for a like. Your opening 'Creators under 5k on X' tells exactly that group the post is for them, making them more likely to reply.

  • +A choice anyone can answer in one wordA choice anyone can answer in one wordA choice between named options costs a reader one word to answer, so more readers reply.
  • +Names the readers it is forNames the readers it is forA post that addresses a group by role (builders, founders, creators under 5k) tells those readers it is about them.
In your own posts
  • 1.9×Posts that ask readers to pick one · 21 posts · clearclearWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in twenty is expected to be chance.
  • 2.0×Posts that open by addressing someone · 15 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
  • 1.4×Plain-toned posts · 117 posts · leansleansWe checked how often chance alone produces a gap this large in your posts, allowing for the number of groups tested. Among findings at this level, at most one in four is expected to be chance.
Weakest 2
storystoryA story, a scene or a day report, without a punchline.24 Sept 2026 · Open on X
Three days after launch, a beta user said my product name sells badly. It was called Post Audit, and every AI chat already tells you to run an audit. Now it's Own Edge, because "edge" sells the advantage. Builders: did you ever rename after launch?
0.2×your usual reach149 impressions0 bookmarks3 replies
Why it fell short

A post about your own product rename tends to reach non-followers only when they recently engaged with similar posts, and few strangers follow product rename stories, so reach stays mainly within your existing audience. The closing 'did you ever rename after launch' does invite replies, the action X's ranking code values most.

  • −A topic few strangers engage withA topic few strangers engage withIn X's open-sourced ranking code, people who do not follow you see a post only after engaging with similar posts; your own product or day has few such readers outside your followers.
  • +Gives readers something to answerGives readers something to answerX's open-sourced ranking code weighs a reply at 5 and a like at 0.5, so a post that asks for an answer collects the action that counts most. More replies in 9 of 13 accounts in our research.
opinionopinionA claim or opinion about a concrete subject, without something from your own work as evidence.22 Aug 2026 · Open on X
You get one back for free 🎁 - the hours AI saved you - the focus it cost you
0.2×your usual reach35 impressions0 bookmarks0 replies
Why it fell short

'The hours AI saved you' and the line below give readers nothing to answer, so they can only like. X's ranking code weighs a like at 0.5 against 5 for a reply, and a post collecting only likes tends to stay within your existing followers.

  • −Nothing for readers to answerNothing for readers to answerWithout a question or a request, readers can only like, which X's open-sourced ranking code weighs at 0.5 against 5 for a reply. Fewer replies in 10 of 13 accounts in our research.
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Method and window

200 of 200 original posts analysed. Report created 12 Oct 2026. Of 193 replies analysed, 134 were substantive; the parent post was known for 18.

1.0× is your usual reach at the time: the median impressions of the 30 content posts closest in time, connect and milestone posts excluded. Posts younger than 48 hours are left out while their impressions still grow. Findings compare a group with all your other posts; groups with fewer than 8 posts are not shown. Each post was classified into 7 fields (type, hook, addressee, artefact, tone and more) by an AI model reading the text only, without your numbers. All figures come from your own posts through the official X API. Times in Europe/Berlin.