@lucas_builds
The page to keep open next to X. Each rule comes with the number behind it, and the right column shows what it looks like in your own posts.
Example: the maker's own account · 7 of 9 rules measured on your posts
Every day
Reach comes from what you do around a post as much as from the post.
- 1
Post, then reply a lot
On the days you post, write replies under other posts in your topic, and plenty of them.
Case study, @lucas_builds: on days with 26+ replies, posts reached a median of 556 impressions, on the other days 357.
Works for you1.6×Your reach on days with 26+ of your replies (median 556 against 357; 40 and 29 posts). - 2
Stay for the first hour
Keep the hour after a post free and answer every reply in your thread, ideally with a question back.
Case study, @lucas_builds: posts answered within 60 minutes reached 582 against 343, with 10 replies instead of 4.
Works for you1.7×Your reach on posts you answered within the hour (median 582 against 343; 31 and 44 posts).
Your replies
Two jobs: replies under big accounts are read by strangers, replies under small accounts start conversations.
- 3
Reply under big accounts for reach
A few replies a day under accounts with 100k+ followers, early, with your own fact or a real counter-position.
Case study, @lucas_builds: replies there reached a median of 217 impressions, under accounts below 1k 11.
Not enough dataNot enough posts yet to say for your account. - 4
Reply under small accounts for conversations
Most of your replies under accounts your size in your topic. They answer back, and that is where conversations and mutuals start.
Case study, @lucas_builds: accounts under 1k answered 58% of the replies, 100k+ accounts 17%.
Works for you57%of your replies under accounts below 10k got an answer, against 17% under 100k+ accounts (370 and 48 replies). - 5
End your replies with a question
One question on the author's point in the last line. No one-word replies.
Case study, @lucas_builds: 56% of replies with a closing question got an answer, 42% without.
Works for you74%of your replies with a closing question got an answer, against 59% without (34 and 100 replies).
Your posts
What the research found across creator accounts, each measured against itself.
- 6
Ask your readers something
An open question, two options to pick from, or a request to share their own. Do not answer it yourself.
Research: posts that invite a reply got reliably more replies in 9 of 13 accounts, median +65%. Posts that ask for nothing were lower in 10 of 13 accounts.
Leans your way, early+38%Replies on your posts that invite a reply, against your other posts (139 posts, an early signal, not tested as clear). - 7
Keep the first line short
Sixty characters or less before the first line break.
Research: more replies in 6 of 13 accounts, median +27%.
Leans your way, early+15%Replies on your short first lines, against your other posts (85 posts, an early signal, not tested as clear). - 8
Write it plainly
Words a newcomer to your topic knows. Details go in the reply, not in the hook.
Research: a plain tone got more replies in 5 of 13 accounts, median +47%.
Leans your way, early+28%Replies on your plain posts, against your other posts (117 posts, an early signal, not tested as clear). - 9
Post your take as your own post, not as a quote
Write the reaction as an original post and reply under the source instead.
Research: quote posts got reliably fewer replies in 7 of 11 accounts, median −62%.
Not enough dataNot enough posts yet to say for your account.
From your own report
The groups in your posts that cleared the test against chance, and what to do about each.
Do more
- +88%
Posts that ask readers to pick one get 88% more reach than your other posts.
→ More posts that ask readers to pick one.
- +190%
Posts without emoji collect 190% more bookmarks than your other posts.
→ More posts without emoji.
- +82%
Posts that open by addressing someone get 82% more replies than your other posts.
Do less
- −34%
Posts published on Wednesdays get 34% less reach than your other posts.
→ Hold important posts back on Wednesdays.
- −91%
Posts about building your product collect 91% fewer bookmarks than your other posts.
→ Fewer posts about building your product.
- 0
Posts whose first line is longer than 120 characters got 0 bookmarks in 21 posts.
Every Sunday
Five minutes with your week. Your goal plan answers most of these for you.
- Which post got the most replies this week, and what did it ask?
- On how many days did you post, and on which days did you reply the most?
- Who replied to you more than once, and did you answer them?
- Which reply got you a conversation, and how big was the account?
- What is the one thing from this page you will do more next week?
Get this page with your own numbers
The playbook comes with the goal plan (9 € a month), where it updates every week, and with the Deep Check alone (9 €, one payment).